I believe passionately that things taste better when you know the story behind them.
I help independent food brands and winemakers tell theirs.
Notable recent projects include:
clarifying the brand vision and designing a communications strategy for a hip Paris wine bar and restaurant
creating a brand concept, name and identity, plus developing the launch product itself for a French frozen foods company
defining a Parisian restaurant chain’s menu and cuisine narrative
Brand Concepting & Creation - helping you to harness your values and turn them into the blueprint that is your brand; defining what it is, what it does and how it behaves.
Brand Strategy - developing a long-term approach for your brand, keeping your consumer’s needs at its core, to support your achievement of your business goals.
Communications Strategy - translating your brand strategy into a plan for how you communicate with the world, externally as well as internally.
Competitive Analysis - evaluation of your current brand, positioning, marketing activities and their effectiveness
Target Audience Profiling - developing a deep understanding of how your consumers and stakeholders behave, to best equip you to communicate with them intentionally and effectively
Competitive Analysis - evaluation of your current brand, positioning, marketing activities and their effectiveness
Translations - Chinese, French, German to English.
Voiceovers - in English, French, Mandarin, Cantonese and German
Copywriting & copy editing - all brand-related content, including emails, newsletters, social, website content, brochures, press materials
Social Media - ecosystem strategy, content creation, influencer management, community management, analytics and reporting
Media & Press Relations - full-scale media outlet relationship management.